Writing a Cover Letter Made Easy.
A lot of people hate applying for jobs but as long as you are not self-employed this is a rite of passage and the CV alone will not cut it and a cover letter is crucial. Even the most accomplished writers hate this in a way. Do not think there is a time where cover letters will not be needed and if your resume is not that detailed then it is through the cover letter that you can appeal to the employer. You will be able to express your personality and style through the letter and tell the company why you think you are the right fit for the job. When you take the time to write it well, you will have an advantage over the other applicants because many people do not know how to write these letters. You need to avoid boilerplate cover letters like the plague. It might be easy to use the same cover letters for different jobs but they will not be compelling and writing a customized cover letter will work out to your advantage in the end. Nobody wants to get messages or emails which have just been forwarded to other people and it is not different from cover letters.
It makes sense when you find the address of the person who will be sorting out the applications. People will check their own emails often and if you are sending to the general addresses it might be quite a while before anyone opens it not to mention at times these letters are never read. You can send it to the hiring manager, the HR person or the internal recruiter. It is these professionals who will determine whether you get the job or not and tailoring the letter to impress them raises your stakes. Look for their names and any other relevant detail which has to go into the letter to make it more personal.
A lot of people will move on to write about the position they are applying to after the salutation but this might mean the reader will not go past that stage and this is why your introduction should be nothing but praise for the company as well as the positive things you love about it. This is more interesting than mass written cover letters and there is a high likelihood the reader will go through the letter to the last sentence. There are people who assume that their degree or diploma certificates are enough to get them a job but this is not true because there are fresh graduates every year and to increase your chance of getting hired it requires you to explain to the company what they will get when they hire you.